IDIAMM

New design briefs are always easier said than done. Building your research and thinking outside the box either comes easy or hard (that’s why I have the 4 pillars approach for organisation and client specifics). The secret of taking the research and coming up with a strong concept is best defines by finding your LAUNCH PAD….. that images, detail, pattern, shape, form that everything springs from and grows and develops across your scheme. I am a strong believer in FORM follows FUNCTION, that’s why I make sure my practical aspects are in place first – ergonmics, space association and circulation routes are solid, practical and logical. My services are in place, make sense and buildable…..now all I need is that LAUNCHPAD idea to grow. Yes it is the hardest part, the idea, the design belief that I have to sell but if everything else is in place,the foundations, it’s the last piece of the jigsaw!!!